Autore:

We offer cross-functional expertise in the jewellery retail sector, transforming brand identity into a tangible and memorable experience.

From design to opening, worldwide.
We coordinate every phase of new commercial space development, ensuring stylistic and operational consistency.

• Analysis & Concept: Translating brand identity into physical spaces


• Opening Management: Full supervision of the design process for international points of sale


• Resource Optimization: Rigorous monitoring of timelines and budgets to maximize investment



The “right suit” for your creations.
We design elements that enhance the product at the point of sale, creating atmospheres aligned with brand positioning.
• Display Design: Innovative and functional display solutions
• Visual Merchandising: Design of window and interior displays
• Strategic Packaging: Coordinated materials that extend the brand experience beyond purchase

Production direction and elite networking.
Thanks to a consolidated network of partners, We transform concepts into reality, regardless of scale.

• Supplier Scouting: Selection of top Italian artisans and international industrial partners


• Bespoke Production: Management of small batches with tailored care


• Quality Control: Continuous supervision to ensure high standards and execution precision


“Every project is a unique balance between aesthetics and function. Our goal is to find your ‘Quanto Basta’ and make it perfect.”

Have an idea to develop? Let’s bring it into production.

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We firmly believe that quality and personalization should not be the exclusive privilege of large-scale production. Every project, regardless of size, deserves a careful and thoughtful selection of production partners.
Managing small quantities means adopting a tailored approach: an authentically Italian bespoke service, where shapes, colors, and sensory details are precisely calibrated to create a coherent and memorable brand identity.

Our added value comes from firsthand experience. For over twenty years, we worked from the client’s side, gaining a deep understanding of the needs, urgencies, and expectations involved in enhancing a luxury product.
Today, this allows us to approach each project with a dual perspective: fully understanding the client’s vision while translating it into concrete, achievable solutions—speaking the same language as both creators and producers.

Our role is that of an orchestra conductor, harmonizing diverse talents. We analyze requests, assess feasibility, and coordinate a network ranging from elite artisans to large industrial partners.
This ability to manage intercultural and multidisciplinary dialogue enables process optimization, the elimination of inefficiencies, and the seamless achievement of project goals. Let’s enhance your vision.
If your objective is to give the right prominence to your creations through a fluid and professional design process, let’s talk. We will define the ideal path, shaped around your real needs.

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Our design philosophy is based on balance. We place fundamental value on aesthetics and proportions, always in relation to a practical and rigorous application. For us, beauty is never an end in itself, but the result of a process that respects time, costs, and concrete objectives.

Our mission is to bring to life products and spaces capable of conveying emotion and creating engaging atmospheres, while optimizing every aspect of functional performance.
In this vision, design acts like the essential ingredients of Italian cuisine: like salt and pepper, it enhances the final result, yet always remains skillfully subordinate to the nature of the “dish”—the functionality and soul of the project.

The name Cubì originates from a concept that is both poetic and technical: q.b. (quanto basta), a key expression in Italian recipes. Quanto basta (“as much as needed”) is not an approximate measure, but the perfect synthesis of technical knowledge, experience, and creative intuition.
Transforming the concept of q.b. into Cubì was a natural evolution—a tribute to the ability to blend rigor and imagination to achieve an impeccable result.
Ready to give your project the right flavor?

[Let’s define your “quanto basta” together]

In 1998, an emerging brand entrusted me with an ambitious challenge: creating its visual identity — from displays and packaging to installations — for its global debut. That brand was Roberto Coin, now a world leader in jewelry.

Over more than twenty-five years of collaboration, I have grown alongside the company, developing what I define as dynamic precision: the ability to combine operational
speed with the pursuit of absolute perfection.

Designing and coordinating an international network of elite suppliers is part of my DNA. As a Project Manager for worldwide retail openings, I have learned to optimize time and costs without ever compromising quality.

My approach goes beyond building spaces—it builds relationships. I firmly believe that a project’s success lies in the harmony between the different professionals involved.

After a quarter of a century at the heart of the jewellery retail world, I founded Cubì Design. Today, I place all this experience at the service of your brand.

From my experience to your vision: let’s build the future of your brand together.