Who I Am

Alessandra Lavinato: the balance between artistic vision and technical precision 

My career originates at the intersection of architectural training and extensive experience in graphics applied to communication. This dual background allows me to perceive space and image as a single, harmonious ecosystem.

Twenty-five years of international success


In 1998, an emerging brand entrusted me with an ambitious challenge: creating its visual identity — from displays and packaging to installations — for its global debut. That brand was Roberto Coin, now a world leader in jewelry.

Over more than twenty-five years of collaboration, I have grown alongside the company, developing what I define as dynamic precision: the ability to combine operational
speed with the pursuit of absolute perfection.


My savoir-faire


Designing and coordinating an international network of elite suppliers is part of my DNA. As a Project Manager for worldwide retail openings, I have learned to optimize time and costs without ever compromising quality.

My approach goes beyond building spaces—it builds relationships. I firmly believe that a project’s success lies in the harmony between the different professionals involved.

After a quarter of a century at the heart of the jewellery retail world, I founded Cubì Design. Today, I place all this experience at the service of your brand.

From my experience to your vision: let’s build the future of your brand together.